Tag: Lawrence G. Hrebiniak

US Airways and American Airlines: On Board for a Merger?

US Airways in recent weeks has set an aggressive flight path for its plan to merge with bankrupt American Airlines. Indeed, US Airways CEO Doug Parker has stated that the merger is the only way to effectively compete against United and Delta, its two bigger rivals.

US Airways has taken a number of steps to help push American – which would just as soon emerge from bankruptcy as a standalone company – into a merger. For example, it has already secured tentative contract agreements with American’s three biggest unions — The Transport Workers’ Union, The Allied Pilots Association and The Association of Professional Flight Attendants. In addition, US Airways bought a sliver of American’s debt, which means it will be treated as a creditor in American’s bankruptcy hearings and be able to gain valuable information about the company’s operations.

We asked two Wharton professors – one an expert on strategy and the other on unions – for their analysis of this possible merger.

Emeritus management professor Lawrence G. Hrebiniak notes that “US Airways desperately wants the merger with American Airlines. A merger of numbers 3 and 4 would add size, scale economies and an ability to compete better with United and Delta.”

He points out that Philadelphia, a US Airways hub, is the largest metropolitan city in the country that does not operate flights to Asian markets, including China and Japan. “American has the flights and planes, so the merger would immediately add to US Airways’ presence in Asia,” he says, noting that US Airways has ordered airplanes that would allow flights to Asia, but “delivery is years away.”

The merger looks good for both airlines, suggests Hrebiniak, but not for consumers. Reduced capacity or fewer flights with the same or increased demand “will result in higher prices, fewer seats, longer lines and more disgruntled customers, the airline’s statements to the contrary notwithstanding…. Also, consumers should use their frequent flyer miles soon; I have a feeling they will disappear quickly after a merger.”

So, why is American’s management team hesitating to jump on US Airways’ offer? “Could it be due to the big bonuses they will receive if American successfully emerges from bankruptcy?” he asks.

According to Janice Bellace, professor of legal studies and business ethics, “a big problem that crops up in airline mergers is the difficulty realizing the expected gains from integrating the two airlines. The main reason for that is that the main occupational groupings — the pilots, the flight attendants, the mechanics, in other words, the people who can stop an airline from flying — are unionized. In this industry, seniority is extremely important because it affects the individual’s ability to have some control over route selection and scheduling. When there’s a merger of two airlines, the new airline has to integrate two lists of employees – pilots, for example — with different seniority rules.” There are other differences in the contracts for the two sets of employees, she notes, “but how seniority will be treated is often the huge stumbling block.”

Aware of how hard it is in an airline industry merger to reap cost savings, “analysts reacted very positively to US Airways’ April 20 announcement that it had reached an agreement with American Airlines’ three largest unions to support a AA-US Air merger,” she says, adding that unionized employees often resist a merger, but in this case, 55,000 of American’s 80,000 employees were supporting one.  

It’s also important to note, Bellace states, that the nine-member unsecured creditors’ committee of AMR (American’s parent company) “must approve the company’s restructuring plan and that American’s three largest unions each have a seat on that committee.” Why three unions agreed to support US Airways is “a more complex question. It could be to gain leverage in their negotiations with American, or to throw support to their preferred merger partner at a critical time.” 

In February, American announced it was seeking a 20% reduction in employee costs and 13,000 job cuts. As expected, Bellace says, “the specific proposals made by American to each of the three unions received a stony reception.” American on March 27 then asked the bankruptcy judge to let it void its existing collective agreements, which “put immense pressure on the three unions to engage in serious concession bargaining and to reach a new agreement that they could tolerate and that their membership would vote to approve.” The judge said he would issue a ruling June 27.

In such tough negotiations, Bellace adds, “it would not be surprising if the unions sought some leverage – and making an agreement to support a merger with US Airways certainly gave them that leverage. They were demonstrating to American Airlines that they had an alternative to caving in to American’s demands.” American then modified its bargaining demands, and negotiations on new collective agreements took place. “Right at the June 27 deadline, the bargaining committees of the three unions agreed to take American’s last, best offer to a vote. The [bankruptcy judge] has agreed to postpone his ruling until August 8, at which time the results of the balloting will be known.”

Each of the three unions had different issues, Bellace notes. “The contract with the 10,000 member Allied Pilots Association (APA) has received the most attention, in part because this is the most expensive employee group and also the one most critical to the future of American Airlines. The proposed agreement with the APA contains some major concessions, but it freezes the pilots’ pension plan instead of terminating it, gives a 14.8% pay increase over the six years of the agreement and has a no-furlough pledge.” Finally, if the agreement is approved, the pilots will get an equity stake of 13.5% in the company that emerges from bankruptcy.

Assuming the three unions vote to accept the new agreements, and assuming that the bankruptcy judge approves these agreements, “the question remains whether US Airways’ bid to merge with American will continue to merit serious attention from the unsecured creditors’ committee,” Bellace says. “The position taken by the three members from unions on that committee will likely decide the question. US Airways has not hammered out any specific agreement with any one of the three unions, so it is not known how the terms and conditions of employment of these employees in a merged airline would compare with those they will have under the new agreements.”

Hrebiniak adds that “US Airways’ longing for American is clearly suggested by its deals with American’s unions, which are taking a ‘less bad’ offer over a ‘much worse’ offer. American will surely lay off a bunch of people if it remains independent after emerging from bankruptcy. US Airlines has promised to hurt the unions less, thus gaining their support.”

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Inside Job: Changing of the Guard at IBM

It came as no surprise to many when IBM announced yesterday that Virginia Rometty, a senior vice president with expertise in sales, marketing and strategy, will replace Samuel Palmisano as CEO in early 2012. Although Rometty is not a household name outside of IBM, those in the technology industry speak highly of her management skills — a capability she will need in the challenging years ahead.   

As Wharton management professor Michael Useem puts it: “IBM, under her leadership, will no doubt have to reinvent itself yet again during the coming decade” in much the same way it did under Palmisano during the 2000s and under former IBM CEO Louis Gerstner during the 1990s. Rometty is likely up to the task, Useem adds. “Presumably, she has been very well mentored and developed as an inside candidate. Hewitt Associates and Fortune rank ‘the world’s best companies for leaders’ every two years, and IBM ranked number one in 2009, the last available ranking. Rometty is a product of IBM’s leadership engine.”  

The challenges ahead for Rometty, 54, who has been with IBM for 30 years, are huge. The company has 400,000 employees and more than $100 billion in revenues. While making sure that earnings from existing lines of business continue to rise, “she also has to ensure that the company “is building the new and innovative lines that will increasingly come to define it in the years ahead,” says Useem, who is director of Wharton’s Center for Leadership and Change Management. On the global front, “virtually all major U.S. companies are seeking to expand their offerings and presence in the BRIC [countries], and IBM had led the way here, too. More than a quarter of its employees, for instance, are now based in India, and the number may soon exceed 150,000. Rometty no doubt will build on IBM’s existing strength in China, India and elsewhere to continue the company’s globalization.”

According to Wharton management professor David Hsu, “providing business services and data analytics is getting to be a more competitive space, as many of IBM’s peers have been reorienting themselves to compete in these domains. Given the quick pace of information technology evolution as it relates to business services, Rometty will [need to] recognize and respond to external threats and opportunities in these markets…. Moreover, since Palmisano is handing off management responsibilities at a time when IBM has been doing relatively well, Rometty may face resistance in deviating too much from the status quo. Hopefully this does not constrain her in exercising bold leadership should the opportunities arise.”

Serving the global marketplace was an important part of her prior role in sales and marketing, Hsu adds, and he expects this to continue being a priority in her new role as well. “There can be a virtuous cycle of leadership in research and development and in commercialization of products and services. If IBM can serve more growing markets and interact with varied customers to meet their needs, it will be easier to fund ongoing R&D, which in turn will allow the company to successfully compete in the global marketplace.”

Rometty’s appointment puts her in an elite category of women running major corporations, a group that includes the CEOs of Xerox, DuPont, PepsiCo and, most recently, Hewlett-Packard, which appointed former eBay CEO Meg Whitman to the top job in September. Press reports on Rometty’s new role cite several of her major accomplishments, including her push to purchase PricewaterhouseCoopers Consulting in 2002 — a move that paid off despite the challenges of integrating two very diverse organizations — and her experience in sales and managing client relationships.

Wharton management professor Lawrence G. Hrebiniak clearly approves of the appointment. “Rometty rocks!” he says. “She certainly deserves the job. This has nothing to do with gender: Her performance speaks for itself. She led the growth of IBM as a global services company and as a force serving 170 global markets. She’s not well known outside of the technology arena, but this means nothing. IBM almost always chooses its leaders from within based on performance and potential, not on external name recognition, and her track record makes her most deserving of the high post.”

Hrebiniak sees Rometty’s main challenges as “continuing IBM’s growth in the face of increasing competition. Maintaining momentum is key. IBM has the resources and capabilities to grow; the question is where will these resources be focused. Logically, given Rometty’s past experiences in sales and marketing, this focus should be global, with eyes on growth areas in China, Brazil and India.”

Wharton marketing professor George S. Day suggests that “given the strength of the current strategy, it was wise to pick a respected insider – in contrast to the missteps by HP. I doubt that Rometty will have board issues. Her challenges are to keep growing globally, keep good people and maintain a market-driven culture. Their solutions strategy is sound and hard to copy.”

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