Tag: Bankruptcy

US Airways and American Airlines: On Board for a Merger?

US Airways in recent weeks has set an aggressive flight path for its plan to merge with bankrupt American Airlines. Indeed, US Airways CEO Doug Parker has stated that the merger is the only way to effectively compete against United and Delta, its two bigger rivals.

US Airways has taken a number of steps to help push American – which would just as soon emerge from bankruptcy as a standalone company – into a merger. For example, it has already secured tentative contract agreements with American’s three biggest unions — The Transport Workers’ Union, The Allied Pilots Association and The Association of Professional Flight Attendants. In addition, US Airways bought a sliver of American’s debt, which means it will be treated as a creditor in American’s bankruptcy hearings and be able to gain valuable information about the company’s operations.

We asked two Wharton professors – one an expert on strategy and the other on unions – for their analysis of this possible merger.

Emeritus management professor Lawrence G. Hrebiniak notes that “US Airways desperately wants the merger with American Airlines. A merger of numbers 3 and 4 would add size, scale economies and an ability to compete better with United and Delta.”

He points out that Philadelphia, a US Airways hub, is the largest metropolitan city in the country that does not operate flights to Asian markets, including China and Japan. “American has the flights and planes, so the merger would immediately add to US Airways’ presence in Asia,” he says, noting that US Airways has ordered airplanes that would allow flights to Asia, but “delivery is years away.”

The merger looks good for both airlines, suggests Hrebiniak, but not for consumers. Reduced capacity or fewer flights with the same or increased demand “will result in higher prices, fewer seats, longer lines and more disgruntled customers, the airline’s statements to the contrary notwithstanding…. Also, consumers should use their frequent flyer miles soon; I have a feeling they will disappear quickly after a merger.”

So, why is American’s management team hesitating to jump on US Airways’ offer? “Could it be due to the big bonuses they will receive if American successfully emerges from bankruptcy?” he asks.

According to Janice Bellace, professor of legal studies and business ethics, “a big problem that crops up in airline mergers is the difficulty realizing the expected gains from integrating the two airlines. The main reason for that is that the main occupational groupings — the pilots, the flight attendants, the mechanics, in other words, the people who can stop an airline from flying — are unionized. In this industry, seniority is extremely important because it affects the individual’s ability to have some control over route selection and scheduling. When there’s a merger of two airlines, the new airline has to integrate two lists of employees – pilots, for example — with different seniority rules.” There are other differences in the contracts for the two sets of employees, she notes, “but how seniority will be treated is often the huge stumbling block.”

Aware of how hard it is in an airline industry merger to reap cost savings, “analysts reacted very positively to US Airways’ April 20 announcement that it had reached an agreement with American Airlines’ three largest unions to support a AA-US Air merger,” she says, adding that unionized employees often resist a merger, but in this case, 55,000 of American’s 80,000 employees were supporting one.  

It’s also important to note, Bellace states, that the nine-member unsecured creditors’ committee of AMR (American’s parent company) “must approve the company’s restructuring plan and that American’s three largest unions each have a seat on that committee.” Why three unions agreed to support US Airways is “a more complex question. It could be to gain leverage in their negotiations with American, or to throw support to their preferred merger partner at a critical time.” 

In February, American announced it was seeking a 20% reduction in employee costs and 13,000 job cuts. As expected, Bellace says, “the specific proposals made by American to each of the three unions received a stony reception.” American on March 27 then asked the bankruptcy judge to let it void its existing collective agreements, which “put immense pressure on the three unions to engage in serious concession bargaining and to reach a new agreement that they could tolerate and that their membership would vote to approve.” The judge said he would issue a ruling June 27.

In such tough negotiations, Bellace adds, “it would not be surprising if the unions sought some leverage – and making an agreement to support a merger with US Airways certainly gave them that leverage. They were demonstrating to American Airlines that they had an alternative to caving in to American’s demands.” American then modified its bargaining demands, and negotiations on new collective agreements took place. “Right at the June 27 deadline, the bargaining committees of the three unions agreed to take American’s last, best offer to a vote. The [bankruptcy judge] has agreed to postpone his ruling until August 8, at which time the results of the balloting will be known.”

Each of the three unions had different issues, Bellace notes. “The contract with the 10,000 member Allied Pilots Association (APA) has received the most attention, in part because this is the most expensive employee group and also the one most critical to the future of American Airlines. The proposed agreement with the APA contains some major concessions, but it freezes the pilots’ pension plan instead of terminating it, gives a 14.8% pay increase over the six years of the agreement and has a no-furlough pledge.” Finally, if the agreement is approved, the pilots will get an equity stake of 13.5% in the company that emerges from bankruptcy.

Assuming the three unions vote to accept the new agreements, and assuming that the bankruptcy judge approves these agreements, “the question remains whether US Airways’ bid to merge with American will continue to merit serious attention from the unsecured creditors’ committee,” Bellace says. “The position taken by the three members from unions on that committee will likely decide the question. US Airways has not hammered out any specific agreement with any one of the three unions, so it is not known how the terms and conditions of employment of these employees in a merged airline would compare with those they will have under the new agreements.”

Hrebiniak adds that “US Airways’ longing for American is clearly suggested by its deals with American’s unions, which are taking a ‘less bad’ offer over a ‘much worse’ offer. American will surely lay off a bunch of people if it remains independent after emerging from bankruptcy. US Airlines has promised to hurt the unions less, thus gaining their support.”

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Bad News for Borders — and for Publishing

On Monday, 40-year-old book retailer Borders Group announced that it will close its 399 remaining stores after failing to attract enough bids prior to a bankruptcy auction scheduled to take place this week. “We were all working hard towards a different outcome, but the headwinds we have been facing for quite some time — including the rapidly changing book industry, e-reader revolution and turbulent economy — have brought us to where we are now,” Borders president Mike Edwards said in a statement.

Borders is the second-largest bookstore chain in the U.S., behind Barnes & Noble. The company filed for bankruptcy in February, and most recently was in talks with Najafi Cos., a private equity firm, in hopes of staying alive. That bid fell through last week. According to The Wall Street Journal, the company may begin liquidating stores as early as Friday, and will likely be out of business permanently by the end of September.

No doubt, urban and suburban book lovers who frequented the company’s bookstores for reading material, coffee and social time will be at a loss. But the company’s liquidation has significant implications for publishing, too, according to Wharton management professor Daniel Raff, who studies the book industry. Raff answered a few questions today about how Borders’ closing will affect its competitors, the publishing industry and the future of the book “superstore”:

What does Borders’ closing mean for Barnes & Noble and other book sellers?

Borders sold a wide variety of books. Best sellers were said to be a small fraction of the company’s sales in its early years — and, in particular, when it went public. But this appears to have changed somewhat in recent years. The closing will certainly benefit Barnes & Noble, particularly for those sorts of titles. But what was special about Borders was the variety, the more specialist taste, and [the ability to find] on the shelves exactly what you were looking for. Independent stores with lots of knowledge of their customers and their customers’ tastes will be well-situated to pick up on this business. Anecdotal reporting over the past few months suggests that this is happening in some places to a significant extent.

It won’t be bad for Amazon, either, of course. But some people really do like the experience of going to a store and looking around. If there is a convenient independent [bookstore], these potential customers may well end up there rather than online. 

What impact will it have on the publishing industry?

The publishing industry places great value on being able to put its offerings in front of actual customers who are potentially open to making purchases. The disappearance of all, or even most, of the Borders shelf and display space is not a good development for publishers. Neither, to the extent that it happens, is the loss of contact with the Borders clientele. Borders’ leaving the business is the loss of a major channel of distribution [for the publishing industry]. I would anticipate scaled-back print runs and staff cutbacks in the short run.

Is this the beginning of the end for large bookstore chains?

At its peak, the book superstore companies put very broadly merchandised retail bookstores into areas of the United States which had never had such service. This was a good thing for the customers.

But it seems that with the rise of Internet booksellers and now e-books, there may no longer be the level of business in many of those stores to cover the necessary costs. It is not clear that the concept of book superstores — bookstores along category-killer lines — is no longer viable. But chains of the scale we saw, and with the [locations] they had, do not seem likely to survive.

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Budget Battle in Wisconsin

On Thursday, demonstrators thronged the state capitol building in Madison, Wis., aiming to block the passage of emergency legislation that would reduce collective bargaining powers for state and local employees and would require them to contribute significantly more to pensions and health care. The legislation is being pushed through by Republicans, led by Governor Scott Walker, in an effort to solve the state’s growing budget crisis. The state’s Democratic lawmakers have fought back — by literally disappearing before the vote, causing the bill to go into limbo for the time being. 

According to The Washington Post, state workers would need to cover half of their pension costs and 12% of their health care expenses under Walker’s proposal. The goal is to save $300 million over the next two years as a means of addressing the state’s $3.6 billion deficit.

Across the country, states will reach a collective budget deficit of $175 billion by the end of 2013, the Post adds. But tampering with public worker benefits may not be the best way out of that mess, Wharton faculty recently told Knowledge@Wharton.  In many states, employees’ rights are written into the constitution, Wharton professor of insurance and risk management Olivia S. Mitchell said. Not only does that protect benefits that have already been earned, but in some cases the constitution defines the future benefit-accrual rate for all current employees. “As soon as you are hired, the promise of that benefit formula — the buildup of benefits in the future — is guaranteed.” According to University of Pennsylvania law professor David Skeel, “As a matter of realpolitik, the most a state would be able to do is possibly to change its pension promises to future employees.”

One possible way to renegotiate public-worker contracts would be to allow states to declare bankruptcy, Skeel and other experts say. But that path is riddled with potential problems — not the least of which is a possible undermining of the already shaky municipal bond market. (To read more about the potential fallout of state bankruptcies, see: Budget Blues: What Would State Bankruptcies Accomplish?)

Meanwhile, back in Wisconsin, the search for Democratic lawmakers continues.

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Latest Buzz in the Book Business

Borders is expected to file for Chapter 11 bankruptcy this week, a move that would allow it to keep operating while it restructures amid what are anticipated to be significant layoffs and store closings. Meanwhile, The New York Times Sunday book review section announced two new lists in its print edition: One has fiction and non-fiction ranks that combine print and ebook sales, and the other has only ebooks sales, both fiction and non-fiction.

 KnowledgeToday asked two Wharton management professors — Daniel Raff and Stephen Kobrin — to analyze the impact that these two developments will have on publishers, authors and readers: 

 KT: Does this latest news suggest that bricks-and-mortar stores no longer have a future?

 Raff: The publishing industry is in a period of business model uncertainty, and these events will make re-evaluation of strategy seem only more urgent. Local independent bookstores whose operators had figured out how to make themselves something of a destination will see their position strengthened: There are not so many such stores but perhaps more than one might think. Marginal independents will face less bricks-and-mortar competition but no particular respite from the pressures posed by Amazon and ebooks. 

 Barnes & Noble is certainly better positioned than Borders was relative to the ebook world. It remains to be seen whether they are positioned well enough and, indeed, what the eventual market share of electronic books will be. The traditional book isn’t going away anytime soon, but whether the market will remain large enough … to sustain national chains like Borders is an open question at the moment.

 Kobrin: While it is speculative, I think (perhaps hope) that there will be an enlarged role for independent book stores that add value to the book shopping experience. Stores that have knowledgeable staff, provide a very congenial and productive venue for shopping, perhaps specialize and most important, provide readers with the means to sort through the flood of books being published in one form or another may well survive and even thrive. As it becomes harder to find a decent selection of books in bricks-and-mortar stores, it will be increasingly difficult for readers to find a way to become aware of, and evaluate, books.  

 KT: What will be the immediate impact of a bankruptcy filing on Borders’ employees (e.g. layoffs, store closings) and on the public?

Raff: One consequence of reorganization will be that current Borders customers will have fewer opportunities for visiting the local store and thus fewer books they can browse in the traditional way and contemplate buying. Publishers will also lose an opportunity to put their wares directly in front of potential customers. Publishing is still a make-to-stock business and those stocks will go down: I expect that first printing numbers for the big commercial publishers will decline considerably in the near term. 

 Kobrin: People will miss book stores. To the extent that Borders and the other big box stores took the industry in what became an untenable direction, there will be a gap that needs to be filled.  

 KT: How did Borders get to this point, given that it was such a success story during the 1980s and 1990s? What mistakes did it make along the way that led to this decision?

 Raff: Borders first came to widespread public attention in the 1990s on the strength of innovative inventory management software which enabled the firm to merchandise its stores unusually broadly. Many of its stores had a breadth of offerings previously only familiar in the central business districts of major cities and in large university towns.  This development was a very positive thing for America.

 The company eventually met competition … from Barnes & Noble and then, more problematically, from Amazon. Amazon did not really offer in-store experiences [like those] that many Borders customers valued, but it did offer tremendous variety and relatively rapid delivery — both of these with a very different cost structure. Borders never really invested adequately in online sales, and it was left very far behind when the age of electronic transmission of texts came upon the business. It now clearly has excessive fixed costs for its revenue flows and, in particular, too many stores. We will surely see a much smaller company emerging from any bankruptcy reorganization. The longer-term prospects of such a slimmed-down company are not yet clear.

 Kobrin: First, changes such as Amazon’s business model and later, the emergence of ebooks have disrupted the entire industry. Second, Borders’ original Ann Arbor (Michigan) store was a very large entity with tremendous depth in stock, especially backlists, and a very knowledgeable staff. As they expanded, they moved into larger stores outside of city centers in malls that were high rent locations that required volume.

 This led to a focus on best sellers at the expense of depth — transactions as opposed to inventory — and the need for staff that probably took them beyond people who were really knowledgeable about, or even very interested in, books. That left Borders very vulnerable to Amazon: If you can get the book in two days at a significant discount, what value did Borders add?

 KT: What are the implications for publishers and authors of The New York Times Book Review’s two new lists?

 Raff: The general thought in the trade about The New York Times ebook best-seller lists is that it is a sign of the times in both senses of the phrase. Yes, significant numbers of books are now being sold in the new format. There is some skepticism that the Times is measuring the sales particularly accurately, branded and salient though its list may be.           

 Kobrin: It may give both authors and publishers a better sense of the market and where and how it is growing. However, there is a real danger here, and I am not sure that this is entirely a good thing. One of the problems with trends in bricks-and-mortar stores over the last few years is that it has become harder and harder to get middle market books distributed and displayed. Ebooks overcome that problem as display space is not an issue on the web, and the emergence of ebooks should allow readers access to a much broader range of books than before. Given that, I am not sure that focusing once again on best sellers will be productive.

 Upended by eBooks: Is This the Last Chapter for the Book Business? Knowledge@Wharton

Pull vs. Push: Publishers Search for New Ways to Help Readers Discover Their Content: Knowledge@Wharton

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