The K@W Network:
Google’s logo redesign is its biggest change in 16 years. But do logos really matter?
It's obvious that customers will prefer to deal with sales associates who really know their products. But you'll be surprised how huge a difference it makes to the bottom line.
President Barack Obama’s new push for more wind and solar power could help drive clean energy innovation. But the game-changer would be a carbon tax, says a Penn expert.
In collaboration with Mphasis
The biggest hurdle top executives face in their digital education often is themselves.
Indian aviation has experienced many roadblocks in the past, but experts say there is huge opportunity for growth.
Does technological change increase labor productivity or does it affect all factors of production equally? New Wharton research shows that the truth is somewhere in the middle.
Google’s separation of its non-Internet ventures from its core brand will mean greater brand protection and talent retention, but it also creates some challenges, experts say.
Is the way to success always straight up? Wharton research shows that for start-ups, sometimes it is better to take a temporary detour.
Japan has the safest, most punctual high-speed rail system in the world, but the country is struggling to convince others to adopt its technology.
Advertisers often use multiple publishers for their online campaigns, but many are not using the best metrics to decide which publishers they should compensate, new Wharton research shows.