Category: Human Resources

Why Social Networks Unwittingly Worsen Job Opportunities for Black Workers

Social-Media-Job-Referral-FeaturedAfrican Americans are getting the short end in employment opportunities due to their lack of access to networking groups dominated by whites, according to a New York Times article published this week.

The article notes that white Americans tend to get the edge in seeking certain jobs by accessing social networks that black Americans are not part of. Disturbing as this trend is, it stems from referrals that may seem innocuous to the people making them, say Wharton professors Janice Bellace and Katherine L. Milkman.

One stark fact: The U.S. civilian unemployment rate as of April 2013 is 6.7% among whites and 13.2% among blacks, according to the U.S. Department of Labor. Even as the economy improves, African American workers continue to be worse off than the country as a whole, writes Rutgers professor Nancy DiTomaso in the Times. She sees the culprit as favoritism with a strong racial component, arguing that whites are more likely to help other whites and that the social connections that could give someone an “in” to good, high-paying professional jobs are concentrated among whites. DiTomaso bases her findings on interviews she conducted with candidates for 1,463 jobs.

“Most Americans do not think of themselves as living in segregated communities, but they do,” says Bellace, a Wharton professor of legal studies and business ethics. She notes that much of this segregation resulted from zoning laws dating to the early 20th century that sought to keep suburbs free of the diverse mix of residences, commerce and people found in cities. “The result was diverse cities — in terms of race, ethnicity and household income — surrounded by white suburbs with income homogeneity,” she says. That housing pattern persists today, in part because public transportation in the suburbs is poor, she adds.

Bellace notes that similar forces have contributed to social networks that unwittingly worsen opportunities for black workers. Today’s college students know that the best way to land a coveted job is to obtain an unpaid internship, and the best route to doing that is to know someone. “White, upper middle class students are much more likely to be included in the social circles that will help them,” she says.

How Bias Hurts Businesses

Businesses hurt themselves with favoritism or discrimination in hiring, notes Milkman. When company leadership does not hire the best-qualified candidates because they fail to recruit minorities, they hurt themselves by not getting the best talent and fail to reach their “full potential,” she adds. “Teams that lack a diversity of perspectives also tend to be less creative,” she says, citing academic research on the subject.

Companies could overcome those problems in many ways, according to Milkman. Managers could be “more systematic about highlighting some of the uglier implications of what most employees view as a good deed — helping a friend make a connection.” She also calls for a “crackdown” on nepotism, which she describes as “an extreme form of the type of social networking that can harm minorities.”

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Finding Growth and Fulfillment beyond the Fast Track

different color goldfish jumpingLeslie Benoliel, executive director of Entrepreneur Works, a non-profit microenterprise development organization, is a champion for change. As head of an organization that provides loans from $500 to $25,000 to small business owners in underserved neighborhoods, she is surrounded by clients’ hope and positive energy.

Her personal journey, which she shared with a roomful of Wharton alumnae at a conference last month, is also one of change. In the early 1980s, Benoliel was headed toward a bright future in New York City’s banking sector after graduating from the University of Vermont.

“New York was really fun then. I had a great apartment, but I was unsatisfied,” Benoliel said. “I kept asking myself: Is this all there is? Is this where I want to be? I was desperate to do something more meaningful, but I didn’t know what.”

At 30, Benoliel listened to her inner voice, quit the bank, sold her car, split from her boyfriend and bought an “around-the-world” plane ticket. “Letting go was the hardest part,” she noted. “If I leave, can I come back? The fear factor was real. But I‘m the oldest of five [children], and used to taking chances. My parents were supportive.”

She traveled alone for 14 months, largely in Asia. “Exploring the sights — and myself — was a wonderful experience. I needed to extract myself from that fast track in order to grow. My advice to people caught in the same dilemma is: ‘Get out of your comfort zone and do something completely different. Just do it.’”

Reentry was difficult, she recalled. “I felt out of place when I returned. I kept trying to resist being pulled back on my former path.”

Benoliel decided to enter graduate school, completing her MBA at Wharton in 1991. Her most transformative experience during that time was a program called Rebuilding Philadelphia, which exposed her to the deep poverty that existed in the city.

Still, the expectation to chase power and money was still there. “I felt pressure to do something big with my Wharton degree, but I had to let that go,” she said.

Now the mother of two teenage boys, Benoliel has achieved a level of job satisfaction that she didn’t think was possible. She has turned Entrepreneur Works into a force for change, particularly in the Germantown section of the city, creating opportunities for start-up restaurants, day care centers, bicycle shops and nail salons. The grassroots organization, formerly called the Philadelphia Development Partnership (PDP), provides classes in business development, training, finance and network opportunities, as well as access to loans.

In a survey of the organization’s loan recipients, 45% went on to start additional businesses, 88% of the original businesses are still operational and 94 jobs have been created, according to Entrepreneur Works’ website.

In June, Benoliel was invited to participate in the second annual Clinton Global Initiative Conference in Chicago to brainstorm about ways to curb unemployment and stimulate economic recovery in the United States. Benoliel joined 1,000 leaders from the business, foundation, NGO and government sectors.

Benoliel and her seven-person staff have raised more than $15 million in loan capital from banks, other corporations and government agencies, and have advanced over 360 microloans. She has also marshaled private resources from companies including Hewlett-Packard, Prudential and Starbucks.

“I love working with neighborhood entrepreneurs because they don’t have much but their desire to be their own boss and their personal gifts,” Benoliel noted. “These businesses then become economic engines by creating jobs and supporting the local economy.”

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Where Does Innovation Happen — at Home or at Work?

yahoo_buildingYahoo CEO Marissa Mayer touched off an intense nationwide debate on work-at-home policies last week when she announced that all employees who work remotely will have to move back to company offices beginning in June. Wharton experts say that Yahoo stands to both gain and lose from the new policy.

“Speed and quality are often sacrificed when we work from home…. We need to be one Yahoo, and that starts with physically being together,” Jackie Reses, who leads Yahoo’s human resources department, said in an internal memo to employees that was published on All Things D. Yahoo’s revenues are now trailing at an annual run rate of $4.9 billion, nearly a quarter short of its 2009 revenues of $6.46 billion. The New York Times noted that Yahoo’s move is part of Mayer’s strategy to get the company she has run since last summer “off its deathbed and make it an innovator once again.”

According to Wharton marketing professor Cassie Mogilner, “Time is a personally meaningful and connecting resource, much more so than money.” Mogilner studies happiness, focusing on the role of time and money. “Yahoo is correct that having its employees spend face-to-face time with each other will foster greater camaraderie, and that more time at the office will make people more absorbed in their work.”

Yet, with its new policy,Yahoo is also communicating that it doesn’t value work-life balance, and is looking for employees “for whom the scale clearly tilts towards work,” notes Mogilner. “They are thus looking to attract and to retain employees who share this set of values, [and are] willing to pass up talent who value balance in their lives.” Being called back to the office also means Yahoo’s remote employees must now face a morning and evening commute, which causes mostly “negative emotions in people’s daily lives,” she adds.

Yahoo’s case that having all employees working from the office fosters greater speed and efficiency has some validity, but such decisions need careful consideration, says Ravi Aron, senior fellow at Wharton’s Mack Center for Technological Innovation and a professor at Johns Hopkins University. He identifies three types of workplace encounters that could potentially result in innovation. One is the “serendipitous encounter” where workers run into each other at the water cooler or elsewhere, although Aron notes that those meetings are typically “very short and shallow.”

The second type of interaction arises out of “constant collaboration,” where workers need to “share the same context and have shared [objectives],” according to Aron. Those circumstances are not usually possible if people are working from home, he adds. The third type of interaction is through “intent and design,” where two or more people need to work together. “A lot of innovation happens this way,” he says. The flip side, however, is that workers in such settings tend to spend most of their time on autopilot, focusing on routine work like operations and maintenance. “Should everybody come to office when only a small group of people need to innovate?” he asks.

The Yahoo story touches on larger issues relating to how work is performed in the modern business landscape, Aron says. He notes that “fourth screen” devices like tablets — which incorporate the “display” feature of a television, the computing power of a desktop or laptop and the communication aspect of a smartphone — are enabling “near complete mobility and portability.”

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Smoking: A Drag for Job Applicants?

Smokers need not apply — or need to quit — if they want to be hired at a southern Delaware hospital, one of a growing number of employers to ban the practice among prospective staff members. Overwhelming evidence about the health risks of smoking have turned laws and public sentiment against the habit, but Wharton experts note that such policies raise questions about how far employers should be able to go in regulating employees’ behavior in and out of the office.

Lewes, Del.-based Beebe Medical Center recently announced that beginning January 1, it will no longer hire people who smoke cigarettes or use other forms of tobacco, telling local newspaper the Cape Gazette that the initiative is part of an effort to make the local community the healthiest in the country. It would also likely lower the hospital’s insurance premiums, Wharton health care management professor Kevin Volpp says, which is one reason health systems across the country have taken similar measures.

“There is no question that, over time, this will lead to a significant reduction in the number of employees who smoke,” Volpp notes. “There are serious concerns among employers about high and rising health costs. Not hiring smokers is one way for employers to lower their future health costs. It won’t directly improve societal health — unless so many employers start doing this that people quit smoking because of employment concerns –but it will improve the bottom line for employers who” take this step.

The policy at Beebe won’t affect those who currently work there (although the hospital does offer smoking cessation programs to employees.) But job candidates will be tested for nicotine as part of the hospital’s routine pre-employment screening. “If someone reaches the level on the nicotine test that is considered nicotine use by the drug testing company, then we would not be hiring that individual,” Katherine Halen, Beebe’s vice president of human resources, told the Cape Gazette. Prospective employees who are ruled out due to the no-tobacco policy would be given information about smoking cessation programs and would be eligible to reapply in six months.

Although 29 states and Washington, D.C. have laws that protect smokers’ rights, an increasing number of employers — including health systems such as the Cleveland Clinic, but also two Ohio casinos –  have implemented policies to keep tobacco users out of the workplace. (Delaware, where Beebe is located, has no such law.)

“Some health care employers have argued that they are not hiring smokers because their patients complain about the smell of smoke on the clothes of employees, which, if you are admitted with asthma or are lying on a gurney, might not be appealing,” Volpp points out. “Those concerns would not apply to other bad habits, and it is not clear how far employers will go in adopting such measures to reduce future benefit costs.”

Laws have been passed across the country to ban smoking in public places and within the halls of private employers, and many smokers “have gotten kind of used to feeling like they’re a little bit on the outside,” says Wharton management professor Adam Cobb. “Going to Europe and imposing a ban like this would probably be a nightmare, but in this country, you probably could do it because the norms are established that smoking isn’t particularly cool.”

But Cobb wonders how far hospitals and other employers will push the line. “Irrespective of smoking, is this something that firms should be dictating or legislating?” he asks. “I’m assuming part of the goal is to lower insurance costs, but what about people who engage in risky hobbies, such as mountain climbing or hang-gliding? They’re not doing anything to penalize those people.”

Many employers have also imposed higher insurance premiums on employees who use tobacco or who are overweight. That expense “could be potential motivation to quit smoking or to join a gym,” Cobb says. “But when you’re not hiring people based on something like that, at what point does the line end?”

And then there is the question about how to enforce such a policy. Beebe officials told the newspaper that they have no plan for nicotine testing of employees beyond the initial screening. “If you have a group of people standing outside smoking, is someone really going to walk out and say, ‘You were hired after January 20102, so you can’t smoke but these other people are fine?’” Cobb asks. “And do they make examples out of people [who violate the rule?] Do they fire them or do they allow the person to go into a cessation program? If the company policy on violators is that you get fired, then it’s a big deal. If it’s just a little slap on the wrist and you get a second chance, then maybe it’s not as big of a deal.”

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Why Job Titles Are Key for Recruiting in Asia

The world may be getting flatter but a recent report by human resources firm Kelly Services on recruitment in the Asia-Pacific countries suggests that HR professionals need to devise “distinct, and often quite different, hiring, retention and reward strategies in different regions.” As Martin Nicholls, vice president of global solutions and services for Asia Pacific at Kelly Services notes, “As globalization increases, I guess the gap will narrow, but it’s pretty wide as of now.”

According to R. Ravi Kumar, professor of organizational behavior and human resources management at the Indian Institute of Management in Bangalore, culture-specific behavior has decreased as the workforce has become more globally-distributed. He predicts that in the future, “HR practices will get more and more standardized. However, culture-specific behavior will never be negligible, and however diminishing, it will remain vital.”

The Kelly report lists five distinct areas that recruiters need to give special attention in the Asia-Pacific region: Understanding what motivates employees, digging deeper into a candidate’s resume, being aware of the pressures of a growth market, offering flexibility and giving a positive experience to the candidate.

In addition, the report notes that in the West, employees are motivated primarily by opportunities for career development and being appropriately rewarded in terms of compensation and benefits. In Asia Pacific, on the other hand, “the value that employees perceive they have, both within and outside of the organization” ranks high. “In some cultures, the family unit is very important and so the ‘status’ within the family and also within the social network plays a key role. Job titles in particular, influential roles and money are very important here,” says Nicholls.

The report also points out that it is important to keep cultural norms in mind while reading the resumes of candidates, since a job title in the Asia Pacific region may not necessarily reflect the same skillset as a similar title in a Western organization. Organizations in Asia Pacific are also constrained to hire less experienced people because of shortage of talent in a high-growth environment. This makes it imperative, the report notes, for recruiters to assess the candidates’ aptitude for ongoing training, teamwork, leadership and communication skills, and their ability for problem solving and strategic insights.

“Getting the right people, at the right time and in the right quantities is important for every organization across the world,” Nicholls says. “But it is more critical in places like India and China because hiring here is in very large numbers.”

Hema Ravichandar, a strategic HR advisor, adds another perspective. She points out that the first thing companies must keep in mind while recruiting in any region is that their practices must be compliant with the laws of the land. “Many times people forget that, especially in an outsourced world where the recruiter team may be sitting in some other geography. Next comes the aspect of being sensitive to cultural nuances. Once these two aspects are taken care of, I would say it’s best for organizations to have common practices but differential benefits. This requires a two- way education between the headquarters and the various geographies.”

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Taking a Long Lunch? When Doing Personal Chores on the Job Is OK

Thanks in part to the growth of mobile technology, it’s no secret that work is starting to seep into people’s home lives. But life is also seeping into the office, with an increasing number of employees setting aside a few minutes — or longer — during the workday to send personal e-mails, run errands or take a coffee break.

Those tasks were among the most mentioned in a recent survey by data protection firm Mozy. Other activities that respondents said they felt comfortable doing on company time included leaving early for doctors’ appointments or for a child’s performance at school.

The study of 1,000 employees and employers from the United States, Great Britain, Germany, France and Ireland also found that many managers are taking an increasingly relaxed attitude toward how workers structure their days, in part because the bosses assume — correctly, according to the study results — that many are putting in time outside the office to finish work tasks.

As the workday strays further from the traditional 9 a.m. to 5 p.m. structure, how do employees figure out when it’s permissible to slip in time for personal business — and determine what types of “life-related” tasks are acceptable?

“It’s a combination of factors,” says Wharton practice professor of management Stewart Friedman. “You’ve got to consider the work culture [and] the personal ethical standards and conscientiousness of the employee. The age of the employee probably has an effect as well.” But the most critical factor is the “social and political environment at work, what the expectations and assumptions are about how people are supposed to operate, and whether the emphasis is on results as opposed to how those results are achieved,” he adds.

Workers on an assembly line or in similarly regimented and location-dependent positions are limited in the amount of flexibility they have. “In the pre-Internet world and in the manufacturing-based economy, your physical presence was really the thing that mattered,” Friedman notes. “Performance management systems were created around the idea of time as the essential metric.”

That remains the traditional model and mode of thinking for many organizations, Friedman says. But he adds that managers should consider that it’s just as important for employees to be psychologically present. “It’s harder to be psychologically present when you’re distracted by the demands of other parts of your life. I think the principle to go by is that if [time for personal tasks on the job] helps you take care of things that matter to you – and that you are  responsible for in other parts of your life — an employer is going to want you to do that so long as you meet performance standards and deliver results in ways that create value for the company.”

Friedman knows of a company where employees have even been put in charge of their vacation time. Instead of earning a set number of days, “you take vacation when you need to, just in the way they trust [employees] on a daily basis to figure out when they need to check out to do other stuff.”

Moving toward a more flexible, less location-dependent method of accounting for a worker’s time requires a certain level of trust on both sides, in addition to a transparent, results-focused system to evaluate employee performance, Friedman says. “What you want are people who have a sense of responsibility for the outcomes that matter, and you engender that when you give people the authority to make decisions about when they get things done.”

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A Bullish Outlook for India’s Female Entrepreneurs

The Indian economy may be going through a rough patch, but a recent study points out that as compared to women in developed nations like the U.S. and the U.K., women in India are more bullish about their entrepreneurial ventures.

Commissioned by PC maker Dell, the Women’s Global Entrepreneurship Study surveyed women entrepreneurs across India, the U.S. and the U.K. The study found that women entrepreneurs in the U.S. anticipate an average growth of 50% in their businesses over the next five years, while in the U.K. women entrepreneurs expect to see their businesses growing by only 24% over the same period. In India however, women entrepreneurs anticipate an average of 90% growth over the next five years. And 80% said that they are hiring.

The study was released by Dell at the third annual Dell Women’s Entrepreneur Network (DWEN) event held in New Delhi recently. The earlier DWEN events were held in Shanghai in 2010 and Rio de Janeiro in 2011. According to a statement by Dell, India was picked as the host country for this year’s conference because of “its role as one of the largest emerging markets, as well as its influence on the world of technology.”

“Women are playing increasingly important roles in leadership and we’re seeing some of the most exciting global growth coming from female-led companies,” said Moira Forbes, publisher of Forbes Woman, who led the two day event. She noted that in Asia, “female business leaders and entrepreneurs are changing the face of business and India is at the forefront of this phenomenon.

Hema Ravichandar, a strategic HR advisor, suggests that the emergence of the services sector in India, which has resulted in an increase of women in the workplace, has played a key role in encouraging them to strike out on their own. “Many [women] after experiencing life as an employee [in the services sector] have been inclined to adopt entrepreneurship,” she says. “This not only gives them much-needed flexibility with regard to their respective work patterns — especially useful when on the ‘Mommy track’ — but also empowers them to do things differently and, [in] many cases, more effectively. This success in a way reinforces others into experimenting with this option.” Ravichandar adds that the emergence of the services sector “has also made [entrepreneurship] a much more level playing field unlike traditional industries, [such as] manufacturing.”

Nirmala Menon, founder and CEO of Interweave Consulting, a Bangalore-based firm that focuses on diversity management and inclusiveness in the workplace, points out that there is a lot of visibility and acknowledgement of women entrepreneurs as reliable partners and vendors. “Some organizations are encouraging them as part of their corporate supplier diversity programs. This is spurring other women to enter the space as well.”

Menon adds that Indian women inherently have an important entrepreneurial trait — resilience. “Women in India have had to traditionally manage with limited resources and that native intelligence helps them manage creatively with frugal resources available,” she notes. “They reuse, save, negotiate, find alternatives — all of which contributes to their success as an entrepreneur.”

But what are some of the challenges that they face? Menon suggests that women find it more cumbersome than men to navigate the regulatory and procedural complexities. She attributes this to “a fairly complex process managed mostly by men.” Menon adds that while women entrepreneurs have domain expertise, they often lack profit and loss experience and by consequence could struggle with the “business-side” of an enterprise. However, the biggest challenge for women entrepreneurs in India, she says, is coping with societal expectations. “These are changing, but still have some way to go.”

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Developing Human Resources for a Globalized Economy

Building differentiators that are difficult for competition to imitate gives firms a strong competitive advantage. In an increasingly globalized world, one of the key differentiators for firms will be their “people” practices. At a recent conference in Bangalore organized by the All India Management Association in collaboration with PricewaterhouseCoopers, industry heads and human resources leaders debated on how companies can best manage HR in a globalized economy.

In his keynote address, Ravi Venkatesan, director at Infosys and former chairman of Microsoft India, pointed out that as companies expand their footprints across the globe, three factors play a critical role in their success: the commitment of the global CEO, the capabilities of the local CEO and talent management.

Venkatesan noted that in most organizations, top leadership is accountable only for the quarterly numbers; they end up paying very little attention to talent management and leadership development. “If you want to have behavioral change in an organization, you must hold the CEO accountable for talent management,” he said.

According to Ventakesan, it is imperative for CEOs to take big bets on young people. “We no longer have the luxury of time to prepare people. We need to train them in an accelerated mode and be willing to give them [additional] responsibilities.” He added that people are drawn toward strong leaders and tend to stay on in organizations where they can learn and grow.

Another key takeaway was that the responsibility for an individual’s career growth must be shared between the individual and the organization. Speakers pointed out that if this process is left only to the individual, it can result in encouraging coteries, unhealthy internal competition and unplanned expectations.

R. R. Nair, non-executive director at BASF India and formerly director of HR in various Unilever subsidiary companies, emphasized the need to focus specifically on the top talent. He suggested that companies must have the flexibility to tweak their policies to align with the personal priorities of their top talent. “Employees don’t just want a direction, but a firm itinerary and the plans of the organization need to be integrated with the priorities of their top talent.”

Aquil Busrai, CEO of Aquil Busrai Consulting and formerly executive director, HR at IBM India, pointed out that it is easy for human resources managers to become mired in tactical issues like recruitment and compensation and, as a result, fail to gain a deep understanding of the challenges affecting the business. “We interact from the periphery and are therefore treated as such,” he noted. He went as far as to suggest that the time has come for making the HR function “obsolete.” Observing that the roles of business managers and HR professionals “will get converged out of sheer necessity,” Busrai said: “The business leaders and line managers must be made responsible for all people-related issues.”

R.U. Srinivas, CEO of business process outsourcing firm Caliber Point, suggested that HR professionals think of themselves as “asset managers,” view employees as “their portfolios” and devise ways of “measuring their portfolios.” Pointing out that HR professionals typically shy away from numbers, he added: “They must not only have a strong understanding of the business and technology, but also learn to like the metric culture.”

Investment in learning and skill development was reiterated as a main area that needs continuous focus. Padmaja Alaganandan, executive director at PricewaterhouseCoopers, noted that while India’s business community’s spending on learning and development at around 3% of payroll costs is in line with that of American companies, it is way behind what the country needs. Alaganandan cited two reasons for this: One, India is on a high growth trajectory and two; the education system in the country is not aligned with industry requirements. “We need to do a lot more,” she said.

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