Monthly Archives: May 2012

The U.S. Demographic Shift: A ‘Tipping Point’ for Marketers

New marketing insights abound in a U.S. Census report last week saying that for the first time, minorities outnumbered whites of European ancestry among newborns. Smart companies that hadn’t anticipated this demographic “tipping point” will have to reorient their product and marketing strategies, say Wharton marketing experts.

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What Do Tax Policy, CAT Scans and Diabetes Have in Common?

One would be hard pressed to find a relationship between CAT scans, an artificial pancreas and the debate over corporate taxation. But Wharton statistics professor Larry Shepp has used his considerable mathematical expertise to help shape the future of each.

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J.C. Penney’s New Strategy: Consumers Aren’t Buying It, Yet

Despite a turnaround plan initiated by its new CEO, J.C. Penney posted a first-quarter loss of $163 million and a drop in sales of 20%. Wharton faculty look at what’s behind the numbers, and what’s ahead for the store.

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Creating a Sustainable European Economy

At the Wharton Global Alumni Forum in Milan, Corrado Passera, Italy’s minister of economic development, infrastructure and transport, stressed a combination of “credible” austerity and sustainable growth policies in order for the eurozone to regain strong economic footing.

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Yahoo, Thompson and the Inflated Resume Problem

Given Yahoo’s recent struggles — and its revolving door for executives — was the decision to force CEO Scott Thompson out so early in his tenure a smart one?

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More Turbulence for India’s Aviation Sector

For more than a week, pilots have been on strike at government-owned carrier Air India — only adding to the woes of a struggling industry.

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A Digital Timeout for Employees — and Parents

Try this: Tell your employees they can’t use their laptops, smartphones, email or tablets on Tuesdays from 2 pm to 6 pm. Or Mondays from 1 to 5. Or is that the wrong way to break the habit?

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What Now for Europe?

If Greece leaves the eurozone, as many now expect, German Chancellor Angela Merkel must explain to German voters why tens of billions of euros have been lost, and the IMF will have to explain why it is in the business of transferring money from poor countries around the world to rich European ones, says Wharton finance professor Franklin Allen.

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