Monthly Archives: September 2011

Has Reebok Misled with Its EasyTone Ads? No ‘Butts’ About It

Reebok sold its EasyTone and RunTone shoes with the claim that they were “a better way to a better butt.” What will a $25 million fine from the FTC mean for the brand? And what does the episode say about consumer belief?

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Is Indian Marketing Coming of Age?

Marketing in India has typically been a top-down process, but with increased consumer interaction, “there are signs of the marketer maturing,” one expert notes.

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Will the Kindle Fire Burn the iPad?

Amazon significantly expanded its hardware offerings yesterday with the introduction of the $199 Kindle Fire, a new tablet device, and a suite of Kindle e-reader options priced as low as $79. Is the company sparking a price war? Will its diversification open new markets for handheld devices?

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Does ‘Stocks for the Long Run’ Still Work?

Stocks in the U.S. today are stuck near the levels of 10 years ago, raising the question: Are they still the best investment for the long run? Jeremy Siegel, author of “Stocks for the Long Run: The Definitive Guide to Financial Market Returns and Long-Term Investment Strategies,” says stocks still beat the alternatives.

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Posted in Finance and Investment, Knowledge@Wharton Today | 3 Comments

GE’s Jeffrey Immelt: Why Jobs Expansion in India Is a ‘Win-Win’

On a visit to India earlier this week, GE CEO Jeffrey Immelt was optimistic about the company’s expansion in the country — both in jobs and facilities.

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What Does the Palestine Debate Mean for Israel?

What impact will the U.N. debate on Palestinian statehood have on Israel’s standing in the global economy?

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Europe’s Restless Companies

Does a big restructuring as Spain’s Telefónica rolls out a new division in London mark a new era of corporate country hopping?

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Apotheker Out, Whitman In

Hewlett-Packard’s decision to replace CEO Leo Apotheker with Meg Whitman, former CEO of eBay, has raised a few eyebrows. And also some questions: Is she the right choice? And what should her first move be?

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