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Some companies seeking to fill jobs are stating in their ads that those who are unemployed need not apply. Is this type of discrimination unfair? Shortsighted? How about illegal?
Eighty percent of online ads fail to reach their desired audience and $112 billion in major brand advertising is wasted every year, according to a speaker at a recent Wharton Marketing Conference. What can be done to counteract consumer “numbness” toward marketing?
Amid the hoopla surrounding the collective bargaining debate in Wisconsin, at least one local group saw a marketing opportunity.
It’s been a tough start to the year for many Western retailers in China. And in the case of French firm Carrefour — the world’s second-largest retailer — a pricing scandal embroiling some of its stores in China is just part of its recent headaches.
Armed with online mini-lectures from the Khan Academy, teachers are flipping the classroom learning model in innovative ways.
Nearly half of all American adults (47%) get at least some local news and information on their cell phone or tablet computer, according to a new report.
As the use of smartphones grows, developers are increasingly flooding the market with a variety of mobile applications. But privacy, compatibility and monetization are issues remaining to be solved.
Author Jeremy Rifkin, who teaches in Wharton’s executive education program, predicts that there will be a third Industrial Revolution, one that must juggle the triple repercussions of the global financial crisis, an energy crisis and climate change.