More Knowledge on the Web
Knowledge@Wharton- The 'Forward-looking' CFO: Linking Financial Rigor with Leadership
- Adobe Acrobat at 20: Successes, Second Guesses and a Few Miscues
- On Wall Street, Netflix Is a Comeback Kid -- But Can It Stay on Top?
- Skipped Out on Your Restaurant Reservation? That Will Be $200, Please
- Encore Careers: Why an Aging Population Is a Resource, Not a Problem
- Does the Good Outweigh the Bad? Sizing up 'Selective' Corporate Social Responsibility
- The 'Social' Credit Score: Separating the Data from the Noise
- White House Black Market's Donna Noce on the Power of Personalized Customer Relationships
- Mobile Devices and Cybercrime: Is Your Phone the Weakest Link?
- TechStars' Brad Feld: A Startup Community Needs a 20-year Time Horizon
Help Not Wanted: Shunning the Unemployed
Some companies seeking to fill jobs are stating in their ads that those who are unemployed need not apply. Is this type of discrimination unfair? Shortsighted? How about illegal?
Posted in Knowledge@Wharton Today
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Winning in the New ‘Marketing Democracy’
Eighty percent of online ads fail to reach their desired audience and $112 billion in major brand advertising is wasted every year, according to a speaker at a recent Wharton Marketing Conference. What can be done to counteract consumer “numbness” toward marketing?
Posted in Knowledge@Wharton Today
Tagged advertising, marketing, online marketing, Tim Suther
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In China, the Price Isn’t Always Right
It’s been a tough start to the year for many Western retailers in China. And in the case of French firm Carrefour — the world’s second-largest retailer — a pricing scandal embroiling some of its stores in China is just part of its recent headaches.
Posted in Knowledge@Wharton Today
Tagged Best Buy, Carrefour, China, Home Depot, public relations, Wal-Mart
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Technology and Teaching: Flipping the Model
Armed with online mini-lectures from the Khan Academy, teachers are flipping the classroom learning model in innovative ways.
Posted in Knowledge@Wharton Today
Tagged Education, innovation, Khan Academy, online learning, Salman Khan
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Eye on the Weather
Nearly half of all American adults (47%) get at least some local news and information on their cell phone or tablet computer, according to a new report.
Posted in Knowledge@Wharton Today
Tagged cell phones, mobile devices, Pew Research Center
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The ABCs of Mobile Apps
As the use of smartphones grows, developers are increasingly flooding the market with a variety of mobile applications. But privacy, compatibility and monetization are issues remaining to be solved.
One ‘Earthquake,’ Three Revolutions
Author Jeremy Rifkin, who teaches in Wharton’s executive education program, predicts that there will be a third Industrial Revolution, one that must juggle the triple repercussions of the global financial crisis, an energy crisis and climate change.
